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FUNCiFUR | Set up for success

Funcifur_Thomas och Pernilla

Funcifur is a pet food tech company that’s breaking new ground in the industry. Their products are based on insect protein instead of meat and enriched with vitamins, minerals, and fatty acids. This production method has a significantly lower environmental impact compared to traditional meat-based pet food. Reducing the use of land, feed, and water as well as greenhouse emissions dramatically. 

Prime Penguin has been their technical logistic partner from the start. Helping them to set up their operations and building customized solutions to automate several of their fulfillment processes.

Founded only a year ago, Funcifur launched its e-shop this Christmas and sells exclusively Direct-to-Consumers (D2C) through their own channels. The product is based on a monthly subscription model or one-off purchases.

“Selling direct to consumers in an automated order-taking model requires us to have very high control over our logistics operations and customer service. in the Prime Penguin platform, we have easy access to actionable data, reporting tools, and clear dashboards for all parts of the organization”
– Pernilla Westergren, Founder, CEO

Among the additional features to Funcifur’s setup was integrating a plug-in to send order tracking emails directly to customers. Automating their subscription order management process. As well as implementing dynamic order items, where orders can be added and removed dynamically based on rules provided by Funcifur.

“Prime Penguin is a paramount technological partner in our e-commerce operations. It was important to find a long-term solution to match our growth strategy. Any integration we add with Prime Penguin is customizable and scalable and we are very pleased with their fast and competent developer team. We see this as the start of a great journey together.”
– Thomas Dalebring, Founder, CDO

Prime Penguin are very happy to be part of Funcifurs important work to contribute to a more sustainable and transparent pet world.

Please check them out at https://funcifur.com/

FUNCiFUR is a Swedish pet food technology company founded in 2020 from the realization that pets account for 25% of global meat consumption. All products are produced in Europe to reduce emissions from transport.

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